Tag Archives: zillow

The Complete Seller Lead promises the money is in the follow up

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The tool was built by REzidual, a company founded by ex-Zillow ad execs, and it helps agents stay on top of new leads via automated follow up and CRM Follow Up Boss. Continue reading →

Parents have more trouble finding the right home: Zillow

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Parents who shop for a home are more likely to go over budget, put down a smaller down payment and end up with a longer commute than those who don’t have kids, according to a new Zillow study. Continue reading →

5 tips for staying relevant regardless of market, brokerage or location

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Rob Latufo isn’t sure going forward what commission structures will be like, what corporate entity he will be working for or how many transactions a year he will be able to derive from the mass of leads out there, but he’s sure of one thing: Agents nee… Continue reading →

Going all in with Zillow leads? 3 tips for winning big

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What’s your lead-conversion rate? Not sure? Winston Murray converts an average of 1 in 17 leads into clients (roughly 5.9 percent). Here are Murray’s top tips for converting Zillow leads. Continue reading →

Real estate is at a ‘tipping point,’ analyst says

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Traditional models shouldn’t be fully counted out, but they need to change, according to John Campbell. He’s downgraded Realogy’s target share price from $16 per share to $8 per share and lowered RE/MAX’s target stock price from $45 per share to $37 pe… Continue reading →

Zillow CEO’s big bet on his company earns him $13M

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Barton purchased 703,500 shares of Zillow Group stock between Nov. 16 and 20, 2018, according to Zillow’s SEC filings. The shares have skyrocketed in value. Continue reading →

Boomers, Gen Xers and Millennials: use the right rich media to reach your ideal buyer

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As Will Rogers famously said, “You never get a second chance to make a first impression.” In our high paced, data-driven world this phrase has never been more accurate. Research shows that we now form our first impression in just a tenth of a second. Continue reading →

Keller Williams joins other top brokerages in supporting the Equality Act

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Keller Williams is the latest company to join in support of the Equality Act, legislation that would codify gender and sexual orientation protections into the Civil Rights Act, including the Fair Housing Act.  Continue reading →

The age of streaming real estate is here

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Zillow’s recent pivot from a traditional agent ad model to it’s all-in instant offer business model reminds me of Netflix’s gutsy decision in 2007 to move into streaming and away from its profitable DVD-by-mail model. Continue reading →