Keller Williams acquires app company SmarterAgent to compete with Zillow, Redfin

Keller William’s decision to acquire SmarterAgent was a defensive move against tech distributors in the industry, Team said. Founded a decade ago by brothers Brad and Eric Blumberg in Philadelphia, SmarterAgent hands Keller Williams a team of 31 mobile… Continue reading

Move nabs another brokerage license with Opcity acquisition

Opcity has a brokerage license in its home state of Texas, but the company does not represent homebuyers or sellers and that will not change after the acquisition, according to Move and Opcity. Continue reading

Why we spend an astronomical $125,000 on lead gen a month

Kendrick Realty spends $125,000 a month on lead generation for its 40 agents. That’s more than $3,000 a month, per agent. It’s an astounding number for members of the real estate community, but if you ask Luke Monroe, founder and chief executive office… Continue reading

EXPOSED: A new Zillow leads scam looks strangely familiar

Knowing that real estate agents will pay good money for leads on a sale, fraudsters are now sending out fake ads on social media to make a quick buck. Continue reading

Zillow’s epic listing photo battle with VHT enters its final phase

Real estate giant Zillow Group and real estate photography firm VHT squared off today in a Seattle courtroom, each appealing a lower court verdict from last year decided in VHT’s favor. Continue reading

Sellers still rule — for 2 years — says Zillow

The industry may not see a buyer’s market until at least 2020, according to the majority real estate economists surveyed by Zillow and Pulsenomics LLC. Continue reading

In real estate ecosystem, Zillow’s octopus arms reach far and wide

Extending beyond listings into mortgage lending, iBuying, property management and more, Zillow’s reach is expanding, but rivals have nothing to fear. Continue reading