Reimagine just-sold cards: 12 strategies for a business boost in 2022

Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you’ll need to generate more leads, ramp up your business and hit the ground running in the new year. Continue reading

Zillow cancels 400 Zillow Offers contracts due to closing restraints

Hundreds of sellers awaiting new builds will have to sell their homes another way after Zillow canceled contracts for closings set for late 2022 through its defunct iBuyer, Zillow Offers. Continue reading

Why Zillow’s iBuying flop is just a blip, not a bad omen

Many have pointed to the failure of Zillow Offers as proof that the Zestimate is inaccurate, but the company’s struggles actually reinforce the critical role that quality automated valuation technology plays in the iBuying process. Continue reading

Zillow Offers’ demise ‘attributable to internal factors,’ report claims

Zavvie has found that both iBuyers and power buyers are seeing explosive growth — suggesting Zillow’s recent moves don’t reflect weakness in the iBuying concept. Continue reading

4 reasons every brokerage needs an iBuyer solution (yes, even after Zillow)

Consumers will continue to increasingly seek different real estate pathways. Zillow, Redfin, Opendoor and other national iBuyers aren’t going away. Why not stake your claim on a piece of the action? Continue reading

The case for reinvention: Why agents should always be adapting

The shuttering of Zillow Offers is a good lesson in reinvention for all agents. As consumer expectations change, real estate professionals need to adapt and create something that adds value to stay ahead of the competition. Continue reading

Targeting Zillow again, CoStar’s Homesnap unveils new showing tool

The company announced its latest management tool, which it bills as a direct competitor to the widely used ShowingTime product. Continue reading

Homeward kicks off 20-market expansion effort in Phoenix

Six months after securing its most significant funding round yet, cash-offer startup Homeward is aiming to raise the bar once again with the launch of 20 new markets before the end of 2022. Continue reading

Spencer Rascoff: The transaction facilitator category needs a rebrand

Offerpad backer Spencer Rascoff thinks iBuying will survive without Zillow, but emerging companies need a better name for their services. Continue reading

Zillow Offers is dead. But Zillow (and iBuying) is here to stay

At Connect Now on Tuesday, real estate analyst Mike DelPrete shared with Brad Inman where Zillow went wrong with Zillow Offers and what “Zillow 3.0” could look like. Continue reading