In-House Realty rebrands as Rocket Homes, launches portal to rival Zillow

In-House Realty, a sister company to lending giant Quicken Loans is rebranding as “Rocket Homes,” and launching a new consumer-facing home search site in its first step to creating an end-to-end homebuying platform. Continue reading

Who is your luxury client? Understanding varying wealth levels

Do you know how an ultra-wealthy resident of “Richistan” differs from a “Millionaire Next Door”? Understanding the psychology of each group is the key to attracting and keeping ultra-high-net-worth clients. Continue reading

Yes, agents need a mobile app. No, it’s not as hard as you think.

The most visited websites on the planet — Google, YouTube, Facebook and Amazon — all have companion apps. This isn’t a surprise when you consider most people spend 60 percent of their time on mobile devices. Continue reading

5 fantastic objection handlers you can use today

Does getting an objection strike fear throughout your core? Does it stop you in your tracks? Does it throw off your presentation? The way I see it, getting an objection simply means the other party is engaged and considering your offer. Therefore, take… Continue reading

8 gorgeous property websites that’ll inspire your marketing

If you are in need of a reboot for your property marketing, look no further. These eight gorgeous property websites have all the inspiration you need to elevate your next listing on the web. Continue reading

First list honoring top-producing LGBT+ real estate agents released

The National Association of Gay and Lesbian Real Estate Professionals (NAGLREP) has released NAGLREP Top LGBT+ Agent List, the first-ever list honoring the top-producing LGBT and allied real estate agents and teams across the United States. Continue reading

Investment firm Marcus & Millichap expands into Montreal

Marcus & Millichap has acquired Montreal-based McGill Commercial, a move that brings the number of Canadian markets the company operates in to four. Continue reading

Agent sues client for commission on a house he failed to sell

A Canadian real estate broker sent his former client a bill for thousands of dollars in commission — even after the sale of the house fell through. Continue reading