3 marketing activities all agents should be doing

Because you’re running your own business, it’s even more important to balance all of your talents and cognizantly incorporate good marketing in your day-to-day tasks — regardless of your experience level or what’s happening in the market as a whole. He… Continue reading

The essential guide to Wall Street and real estate

Wall Street and venture capitalists are pouring fortunes into everything from real estate tech companies to single-family rentals. Here’s what real estate pros should know from the top down. Continue reading

Wanna sharpen your skills? Try these classes and certifications

Whether you’re considering earning additional certifications to bolster your credentials and impress clients or taking classes just to enrich your real estate knowledge, the well-rounded Renaissance agent is a successful one. Here are some ideas for yo… Continue reading

Using data to find your buyer

Thanks to the rapid proliferation of online tools for homebuyers, the sales landscape for REALTORS© has evolved. “Back in the old days … REALTORS© kept all the information,” says Troy Owens, a leading agent with Group One Sotheby’s International Real… Continue reading

What kind of leader are you?

World-renowned author and speaker, John C. Maxwell, says, “Leadership is influence – nothing more, nothing less.” The real essence of and starting point towards leadership is when someone realizes he or she can make a difference. Leaders see things o… Continue reading

Real estate teams should demand more. Here’s why.

Teams are often the highest contributors to brokerage sales volume, making them a critical part
of today’s real estate landscape. Teams are also one of the fastest growing segments in real estate, so it’s important for brokers to make an effort to do … Continue reading

Create an office space that engages and inspires

Great office design speaks volumes about a company – it conveys the firm’s personality while creating a welcoming space that encourages productivity and engages the community. As part of its annual awards, Leading Real Estate Companies of the World® (L… Continue reading

Who do you want to sell to? 4 tips for honing your target market

Who is your ideal client? Everyone, right? Wrong. Here’s why honing in on your target audience is crucial to killing it in your market and how to make sure you’re doing it right. Continue reading

Why iBuying is the new Zestimate

Between Zillow’s powerful grasp over the start of the consumer homebuying journey and the relative ease of instant online offers, it’s no question that the listing powerhouse can dominate this new frontier of buying and selling. Continue reading