How to build brand awareness as a newbie agent

Done right, your brand is a thoughtful, researched, emotional expression of your value — a value that lives in people’s hearts and minds. So what are some things a newer agent (or a grizzled veteran) can do to build brand awareness? Continue reading

5 tips for staying relevant regardless of market, brokerage or location

Rob Latufo isn’t sure going forward what commission structures will be like, what corporate entity he will be working for or how many transactions a year he will be able to derive from the mass of leads out there, but he’s sure of one thing: Agents nee… Continue reading

Going all in with Zillow leads? 3 tips for winning big

What’s your lead-conversion rate? Not sure? Winston Murray converts an average of 1 in 17 leads into clients (roughly 5.9 percent). Here are Murray’s top tips for converting Zillow leads. Continue reading

Real estate is at a ‘tipping point,’ analyst says

Traditional models shouldn’t be fully counted out, but they need to change, according to John Campbell. He’s downgraded Realogy’s target share price from $16 per share to $8 per share and lowered RE/MAX’s target stock price from $45 per share to $37 pe… Continue reading

Ryan O’Hara, former Move Inc. CEO, tapped to lead Shutterfly

Less than a week after Ryan O’Hara announced his resignation from Move Inc., he already has a new executive job outside the real estate industry. Continue reading

Bidding wars pick up in San Francisco amid tech IPOs

A new report from Redfin suggests a host of new IPOs is having a significant impact on the already expensive local housing market. Continue reading

Realogy adds JP Morgan executive to NRT leadership team

Realogy has hired Tim Foley, formerly with J.P. Morgan Asset Management, to serve as executive vice president of operations for NRT, it’s owned brokerage. Continue reading

Zillow CEO’s big bet on his company earns him $13M

Barton purchased 703,500 shares of Zillow Group stock between Nov. 16 and 20, 2018, according to Zillow’s SEC filings. The shares have skyrocketed in value. Continue reading

Liniger doubles down, adds more than $4M in RE/MAX stock

According to documents filed with the U.S. Securities and Exchange Commission this week, Liniger acquired 140,800 more shares of the publicly-trade real estate franchisor. Continue reading