The future of real estate: A consumer model

The big takeaway from Inman Disconnect is that there are two fundamental ways of looking at the real estate future: bright or dark. This group of influential real estate professionals resolved that the future was promising because consumers were taking… Continue reading

5 myths about opportunity zones, debunked

What is the Opportunity Zone program, and how can property owners benefit? Here are five nuances for you to chew over. Continue reading

5 fundamental principles every agent should follow

It’s so easy to forget the fundamental principles that always lead to success in building, growing and sustaining a real estate business. Here’s a simple reminder. Continue reading

How to personalize the homebuyer journey and exceed customer expectations

Compared to a few decades ago, purchasing a home today is more of a digital experience. Homebuyers have easy access to online educational tools and resources, making them hands-on and proactive with their home search. Continue reading

The value-added services clients appreciate most

I was once hired to sell a breathtaking property in Oyster Bay Cove, New York, with 63 acres of private parkland. While beautiful, the listing was also a challenge: I had a very motivated seller, a multimillion-dollar home, and a property the size of a… Continue reading

The missing factor that could 4x your business

There is a direct correlation between real estate growth and the size of your lead database. Seems like a no-brainer, right? More leads equal more opportunity for success. Continue reading

Good news for CA brokerages as indie contractor bill advances

California lawmakers advanced a proposed law this week that has the potential to upend entire industries that rely on independent contractors. But now, the law has a key tweak: real estate professionals will now be exempt. Continue reading