There’s an undeniable appeal to walking into a home that is staged and styled to a high standard — especially when that home is on the market. For many buyers, the perfect home can be augmented by beautiful furnishings. And for sellers, having a fully … Continue reading
In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the critical value of a personal brand, and how best to communicate it online. Continue reading
How can we use big data to make actionable decisions? Big data can bring a company big financial gains, if you know how to use it. Continue reading
Knowing more about how FHA works — and how to work with FHA — helps agents identify opportunities for their first-time buyer clients, who make up one in three buyers today. FHA is not for everyone, but for millions of young families, it is the piece th… Continue reading
Media and real estate have more in common than you might think, argued Chris Finnegan, chief marketing and communications officer at Bright MLS onstage at Inman Connect New York. If you use data to target consumers in a personalized way, it can be more… Continue reading
Keller Williams new consumer app tries to give homebuyers and sellers exactly what they want — and strip away everything they don’t. Continue reading
Transaction volume and tech adoption are up, according to year-end results released in conjunction with the company’s annual Family Reunion event. Continue reading
Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York. Continue reading
Industry experts unpacked the data trends that are reshaping the real estate industry as a new decade begins at ICNY. Continue reading
A pair of industry leaders argued at Inman Connect New York that NAR’s recently approved Clear Cooperation Policy will ultimately be good for everyone. Continue reading