Monthly Archives: March 2021

HomeSmart acquires PalmerHouse Properties in massive expansion

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The deal adds another 2,000 agents and six states to the company’s own-side brokerage business. Continue reading →

Mortgage applications decrease 1%

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Climbing mortgage rates have slowed demand for refinance applications, while purchase applications remain strong moving into the spring season, according to the Mortgage Bankers Association. Continue reading →

11 objection handling scripts agents need today

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When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy. Continue reading →

How Google Alerts can help you stay on top of your business

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Whether you use it for reputation management, keeping an eye on the agents you work with or getting an edge on the competition, Google Alerts are an invaluable tool. Here are a few creative ways to use this powerful tool. Continue reading →

Pulse: How are you educating clients about mortgage and alt finance?

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This week, we are curious to know: How are you helping clients navigate the complicated mortgage process? How are you informing your clients about their options? Continue reading →

NAR: ‘We haven’t seen a deluge’ of hate speech cases

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The trade group’s professional standards committee will vote on case interpretations in May to help evaluate complaints. Continue reading →

Netflix series attempts to answer age-old question: Marriage or mortgage?

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In advance of the Netflix show’s release on March 10, we sat down to chat with agent Nichole Holmes about mortgages, romance and choosing between the two. Continue reading →

HomeKeepr, now a MooveGuru product, announces service integration

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Moving assistance solution MooveGuru now has the mobile app outreach and marketing power of HomeKeepr, acquired in seven-figure, stock-for-stock transaction. HomeKeepr will remain operating as a MooveGuru company. Continue reading →