The complexity of the current real estate market means that client relationships can sour quickly, according to broker Jenny Usaj. That’s why it’s vital to set appropriate expectations upfront. Continue reading
In a hot seller’s market, how should agents help their clients with pricing, bidding strategies and closing successfully? Broker Jenny Usaj offers keys to setting appropriate buyer expectations from the start. Continue reading
Dealing with a new construction is very different from resale, and agents who understand that difference will ultimately win in this market. Here’s what you need to know and how to educate your clients along the way. Continue reading
Agents can play a valuable role ensuring their clients are set up for rental success by identifying homes that might be great rentals, suggesting improvements and updates, and informing owners of local rules. Here’s what to know. Continue reading
If you question what value social media really adds to your business, don’t. Point blank, it gives real estate agents way more reach than they could get offline. It’s not for everyone, but here are some tips to make getting started easier. Continue reading
Sellers often approach disclosures with dread. Agents need to counsel them about the many benefits of disclosure, from building mutual trust to offering legal protection. Continue reading
Some sellers may think their home is perfect the way it is, but as a lot of agents know, staging is what will help set their home apart from similar listings online. Here’s how to explain the value of staging to clients — plus a few tips that can bring… Continue reading