10 words to enhance your real estate communication game

Words are very powerful, writes broker Joseph Santini, so choose them carefully. You’ll enjoy the rewards of great communication and more success in your business and your life. Continue reading

3 reasons you should be using a buyer agreement now

According to broker Joseph Santini, buyer agreements are good for buyers and good for buyer agents. Find out more about these valuable tools and how to get them signed. Continue reading

3 simple, must-know truths about lead generation

What differentiates effective, successful agents from those who aren’t seeing results? According to broker and new Inman contributor Joseph Santini, it’s the willingness to lead-gen consistently. Continue reading

Does it really matter where you hang your license? Here’s the truth

A solid agent will be good anywhere. However, the decision of where you hang your license can determine a lot about how you take your business to the next level — and whether you’ll even make it in real estate. Continue reading

More than just numbers: Why specificity wins listing presentations

Listings are what keep us in business: Anyone who has been in the real estate business for a while knows that you have to list to last, so it’s important to develop our listing presentation skills. Many agents come up short on this second part thinking… Continue reading

10 real estate agent myths outsiders believe

From the outside looking in, the reality of what real estate agents do and what we are like is often quite different than the perception consumers — or even aspiring agents — have, which is often gleaned from relatively few encounters and reality TV. A… Continue reading

Why real estate agents fail

There are basically three ways to get business out there. You can wait for it. You can buy it, or you can go out and chase after it every single day. Here’s how you can ensure your long-term success. Continue reading