Overcoming emotional attachment: 4 critical seller conversations

The best way to help sellers overcome emotional attachment to their homes is to shift the way they think about their “former” homes. Here are four important conversations that do just that. Each one is a segue to the next, with the ultimate objective o… Continue reading

Why agents need to start getting tactical about tech

In an era of disruption, are you at the company that will allow you to survive and thrive? Each agent, individually or within their teams, needs to quickly go through a business needs analysis and develop a tech-oriented business plan for 2019. Continue reading

Are you ready for the real estate transactions of tomorrow?

Joseph Snyder of Lannister Holdings, one of the first companies to facilitate mortgage loans with blockchain technology, talks about blockchain’s place in real estate today and how agents should prepare for tomorrow. Continue reading

Outbound Engine launches new updated lead-gen apps for mobile

The company has smartly evolved into mobile marketing, launching a quasi-omnichannel solution for iOS and Android that will help agents manage their web-wide persona, better vet leads and, as the company stated in a phone call, forget about their deskt… Continue reading

WATCH: Mastering consistency, repetition and reach

What’s the ROI on a tweet or Facebook post? Zero, unless you’re posting on that platform every single day. To find out how to do that right and avoid content creation fatigue, watch Gil Media Co.’s CEO Carlos Gil onstage at Inman Connect New York. Continue reading

Michael Jackson’s Neverland Ranch returns to market — with a massive $69 million price cut

Michael Jackson’s storied but infamous Neverland Ranch has returned to the market — with a $69 million price cut curiously timed just weeks after a lawsuit filed by the King of Pop’s estate against HBO and it’s upcoming Finding Neverland documentary. Continue reading

WATCH: Selling to stay ahead of the market shift 

In this Inman Connect New York panel, hear from Compass California President Mark McLaughlin, who led the acquisition of Pacific Union International by Compass last year as well as immoviewer North America’s Jeff Turner, and ERA Franchise Systems’ Simo… Continue reading

HAR.com and NTREIS now offering popular app to 73K Realtors for free

The Houston Association of Realtors (HAR) and North Texas Real Estate Information Systems (NTREIS) announced Wednesday that its pro-level iOS and Android app will now be available at no additional cost to more 38,000 subscribers of its MLS, making the … Continue reading

WATCH: Creating killer video content for under $400

Get a down-and-dirty look at the must-have equipment and techniques agents need to make stellar video content for less than your monthly coffee budget from Coldwell Banker’s Gustavo Gonzalez. Continue reading