How bad is it? A value-cost analysis of top marketing tools and tactics

When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading

11 FREE tools for stunning social media graphics on a budget

Whether you’re looking to quickly make easy graphics or informative and engaging content, these free tools offer a wide range of features to help you elevate your social media presence.   Continue reading

From manager to president — growth and leadership lessons

It’s not enough to maintain the status quo, Douglas Elliman’s Peter Hannis Hernandez writes. Making your mark as a leader involves a growth mindset and a focus on the bottom line. Continue reading

Proptech has reached an inflection point. So, like, what happens now?

Disruptive sales models, lead aggregators and search products have transformed proptech into a true marketplace while freeing venture capitalists up to become more than mere power brokers. Continue reading

‘Go big or go home’: Opendoor’s high-stakes bid to disrupt real estate

With billions saved — and lost — Opendoor is living by the creed “go big or go home.” Yet even after a dreary Q4, the iBuyer persists, which may be the biggest takeaway, Mike DelPrete writes exclusively for Intel. Continue reading

Is anyone ever ‘right’? The perils of predicting housing markets in 2023

Real estate decision-makers gathered in Palm Springs to plot the future of the industry at Inman Disconnect. It’s a tall task, several leaders proclaimed, including Vanessa Bergmark of Red Oak. Continue reading

The no-nonsense guide to bootstrapping a real estate business

Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table. Continue reading

Compass explores possibility of franchising, company says

CEO Robert Reffkin floated the idea of a franchise brand during an earnings call Tuesday, describing it as a “more profitable” method of growing the business. Continue reading

Rocket posts its first loss since going public, and it’s a doozy

Rocket reported a $493 million fourth-quarter net loss even after slashing expenses by $202 million from the third quarter as revenue fell 81 percent from a year ago to $481 million. Rocket executives say they’re focused on growing the company’s share … Continue reading