Why ‘coming soon’ listings need to be governed

People need to stop thinking of coming soons and pocket listings as identical, they aren’t. The Clear Cooperation Policy needs to pass. Coming soon needs rules codified that are separate from private, off-MLS sales. Continue reading

30 promotional ideas to keep you top-of-mind

It’s the time of year when we’re all looking forward to the holidays and planning our promotional gifts and marketing mementos. Whether you’re looking to change up your current holiday giving or want to start a new tradition, we’ve got a host of great … Continue reading

Pulse: How do you overcome ‘Another agent said we could get more money’?

Real estate agents handle countless objections from clients and prospects in their daily course of business. We want to hear yours. Take this one-question survey to share your top objection handler for another agent’s over promise. Continue reading

WATCH: How to tailor your social media to your customers

Succeeding at social media means knowing who your customer is, and going where they are. That was one of the key takeaways from a Q&A session at Inman Luxury Connect with four experts. Continue reading

Bright MLS: Pocket listing ban won’t hurt discount brokerages

Bright MLS is facing resistance to a new policy that bans pocket listings, but it said Tuesday the rule will still let discount brokerages customize commission offers. Continue reading

Stagnant homeowners are creating an inventory catch-22

A new study by Redfin revealed the average homeowner in 2019 has lived in their home for 13 years, a five-year increase from 2009. Continue reading

Keller Williams and Compass go head-to-head on tech

Keller Williams President Josh Team traded barbs with Compass CEO Robert Reffkin during a lively Inman Connect Las Vegas panel on Thursday. Continue reading

Agentology rebrands as ‘Verse,’ branches out beyond real estate

The company will now field and vet leads for companies in sectors such as education and insurance, as well as real estate. Continue reading