The best advice I’ve received on marketing myself as a luxury agent

When you deal with the most selective, discerning clientele in the world, first impressions matter. So do lasting relationships. Luxury real estate agents have to cultivate both through promoting a personal brand and showcasing exclusive services. Continue reading

‘Hey, Google. Find me a real estate agent.’

True or false: top producers do the most business, and therefore have the most clients and the most referrals, so they get Googled the most and they also have the most reviews. At Homesnap, our assumption last year was that the above statement was true. Continue reading

Amateur hour! How to keep your cool with other agents

Bad communication practices in transactions lead to misunderstandings and can mask unethical and unprofessional behavior. They can also diminish goodwill, undermine trust and lead to a build up of resentments that could derail your transaction. Here’s … Continue reading

WATCH: How to break into the luxury market

Tiffany McQuaid, president of McQuaid and Company Real Estate Services, and Jeannette Spinelli, CEO and founder of Spinelli Residential Group Keller Williams, offered advice for navigating the luxury market in a conversation at Inman Connect Las Vegas. Continue reading

Actor Rob Lowe slashes price of California mansion to $42.5M

Rob Lowe, the actor known for playing Sam Seaborn in the political drama The West Wing,’ just slashed the price of his swanky California mansion. Continue reading

The Real Word: Zillow’s losing money, but not as much as before

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Zillow lost $2,916 on every home it sold in Q2, on average. But this is a small price to pay for what they are gaining. Continue reading

Inman News quiz: Think you’re on top of the week’s biggest stories?

The real estate industry threw some curve balls. Take Inman’s news quiz to demonstrate how strong your talking points and cocktail banter are this week. Continue reading

Considering switching to a 100% brokerage? Think it through

If seller commission expectations and a worsening “listing-inventory-to-agent-count” ratio have you thinking about moving to a 100-percent brokerage with the idea that change would lead to higher net income, here are some things that you ought to be co… Continue reading

How to nurture ‘friends’ into lifetime clients

With consumers fueled by digital information, social media has perfectly positioned us to create relationships — beyond just a name in your database. And savvy agents can do it at an extremely high level in a relatively short time using only the tools … Continue reading

With $141M more in funding, FlyHomes unveils price guarantee

Flyhomes, an iBuyer that will make cash offers on behalf of homebuyers, has nabbed an additional $21 million in equity financing plus $120 million in debt for purchasing and reselling homes. Continue reading