Tag Archives: agent

4 terrible ways to get ‘likes’ on social media

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Many agents want to engage with their “friends” on social media, but there’s certainly a wrong way to do it. Here are four things agents should never do to get likes. Continue reading →

Don’t believe Keller Williams is a tech company? Think again

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When Gary Keller declared that his company was a technology company, most industry experts thought this was aspirational. Here’s why industry veteran and regular Inman columnist Bernice Ross believes doubters are dead wrong. Continue reading →

Is Compass a tech company or a traditional brokerage?

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The company often refers to itself as a tech company and a tech-enabled brokerage, which is part of the lure of the Compass vision — and the underpinning of its massive $4.4 billion valuation. But is Compass a tech company or a traditional brokerage? F… Continue reading →

Berkshire Hathaway HomeServices teams up with Adwerx for online marketing

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Berkshire Hathaway HomeServices announced Tuesday that it has teamed up with Adwerx for a program that will create internet ads targeting people who visit agent websites. Continue reading →

Too smart to fall for a real estate scam? Think again

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Real estate and rental internet crimes affected 11,300 victims in 2018, according to the new report, and cost them nearly $150 million, up dramatically from 2017, when 9,645 victims were impacted by these types of crimes, and lost a collective $56 mill… Continue reading →

5 tips for taking your up-and-coming listing from ‘for sale’ to ‘sold’

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As the listing agent of a property in an up-and-coming neighborhood, you have so much opportunity to capitalize on a trending location. Here are five tips for moving your listing by tapping into what the buyer is looking for. Continue reading →

Do your clients tell their friends about you?

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Ideally, your clients should think of you in the same way they think of their regular service providers like their hair stylists, accountants and dentists. Everyone needs a great agent. Here’s what you need to do to shift that mindset in your clients. Continue reading →

4 fears agents need to embrace to truly connect with their audience

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Creating truly great content requires something we often try to avoid at all costs: vulnerability. Here’s how to embrace that vulnerability and get over your fears to connect with people on a deeper level through your content. Continue reading →

Vince Vaughn’s gated California estate hits the market

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The star of ‘The Break Up’ is selling his California home for $6.9 million with help from Konstantine Valissarakos of Nourmand & Associates. Continue reading →