5 ways to milk your real estate content for all it’s worth

Whether you’re looking for impressions, traffic, engagements or conversions, your return on investment for well-executed content marketing will be exceptionally high if you adhere to these five tips. Continue reading

How to strike Instagram gold with this overlooked feature

If you’re a real estate professional who isn’t using Instagram for business growth, you’re missing out. Get your business in on the Instagram gold rush by taking advantage of this one free feature you should employ every single time you post. Continue reading

KW team jumps to eXp, predicts a ‘wave’ will follow

David DeVoe is taking his 32 agents and 10 staffers from Keller Williams to eXp Realty and believes “a wave” of other teams are likely to follow to suit. Continue reading

Current and former KW agents react to ‘ghost agent’ purge

In the wake of an exclusive report by Inman on Tuesday, agents have begun to speak out about Keller Williams’ long-time practice of keeping so-called “ghost agents” on the rosters, with some speculating the number of inactive agents could be far higher… Continue reading

How to create a solid CMA for today’s buyers

The comparative market analysis (CMA) is one of the quintessential tools in an agent’s advertising tool box — it’s practically the entire reason homeowners even let us walk through their front doors. Here are four steps for creating a CMA for the moder… Continue reading

Can’t we all just get along? Let’s stop trash-talking

It seems that lately the rhetoric around brokerage models, a frequent discussion topic, has been ratcheted up a few notches. Those who trash-talk should stop wasting valuable time and energy, and instead, focus on themselves. Our industry doesn’t need … Continue reading