CoStar to spend a billion dollars on marketing in fight for portal crown

The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the “biggest marketing campaign in real estate history.” Continue reading

Homes.com earns top 100 finish on global SEO ranking list

German search engine optimization (SEO) platform SISTRIX ranked portal Homes.com No. 43 on a list of fastest-growing domains in the U.S. The company has been ranking domains for 15 years. Continue reading

Realtor.com CEO ‘loves’ heated competition with Homes.com

Realtor.com CEO Damian Eales addressed the traffic rivalry with Homes.com and why competition is good for agents and consumers. Continue reading

Compass CEO Robert Reffkin comes out in favor of Homes.com

On Thursday, in conversation with Brad Inman at ICNY, Reffkin weighed in on the portal wars, predicted an improved market in 2024 and revealed he takes public transit around New York. Continue reading

Anywhere CEO touts ‘protection’ from commission suit chaos

The Anywhere CEO challenged individual leaders to step up, rather than be dependent on NAR to lobby for the industry in Washington. He added that the most important thing for leaders today are vision and attitude. Continue reading

Blame ‘Ziltorfin’: CoStar CEO says competitors souring industry rep

During his latest ICNY appearance CoStar Group CEO Andy Florance chastised Zillow, Redfin and Realtor.com for prioritizing their bottom line to the detriment of buyers and listing agents. Continue reading

Broker Public Portal appoints former RE/MAX exec as CEO

Dan Troup will lead a company founded by brokerages and MLSs, which aims to build an alternative to big portals such as Zillow and Realtor.com. Continue reading

Artificial intelligence roused real estate amid a big year for proptech

Technology roared to life in 2023, sending a current of excitement across brokerages, MLS’s and the vendors who serve both. But it was AI’s rapid acceleration that drove the narrative. Continue reading

Redfin CEO: With commissions in peril ‘cooperation may crumble’

Kelman said during virtual Inman Connect on Wednesday that pressure from the bombshell lawsuits and the Department of Justice may ultimately lead to “a different world” than the one that exists today. Continue reading