Boomer Blaming, Finger Pointing and the Generational Divide

“Don’t trust anyone over 30.” It’s a line made famous by ’60s activist Jack Weinberg when a San Francisco Chronicle reporter interviewed him about the ongoing Free Speech Movement at the University of California, Berkeley. Generational finger pointing … Continue reading

Millennials are 13 times more likely to buy a haunted house

Millennials are 13 times more likely than baby boomers to purchase a haunted house, according to a survey of 1,000 Americans released by Clever Real Estate on Tuesday. Continue reading

Growing number of homeowners feel ‘house rich and cash poor’

Stagnant wage growth and booming costs of living are stressing homeowners, according to a new HomeTap study released Tuesday. Continue reading

Talkin’ ’bout my generation: How to market to your client’s stage in life

Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading

Are brokerages keeping up with homebuyers’ online habits?

46 percent of all real estate brokerages say “keeping up with technology” will be their biggest challenge in the near future. Continue reading

There’s a solution for high home prices — but most don’t want it

A new Redfin study reveals that 53% of buyers and sellers oppose high-density housing despite the fact it would significantly improve affordability. Continue reading

Millennials are the worst clients, according to agent poll

A recent survey from Redfin also shows that agent attrition is going up, and that many agents have to supplement their income with other work. Continue reading

Why I Upended My Business to Focus on Boomers

Over the last decade or so, I’ve founded and grown companies in fields spanning everything from publishing to car sharing. Often, the businesses aimed to solve problems similar to ones I had personally encountered. As a result, they typically targeted … Continue reading

We’re in a ‘homebody era’ and that means a housing shortage for years to come

In May 2019, the average tenure of homeowners in the U.S. — that is, the amount of time a typical homeowner lives in their home — rose 10 percent year-over-year to 11.3 years… Continue reading

The number of older renters in the US is skyrocketing

The research, unveiled this week by apartment search website RentCafé, shows that between 2007 and 2017, the number of renter households aged 60 and older jumped from 6.5 million to 9.4 million, or an increase of 43 percent. Continue reading