How do you compete against what seems to consumers like a better deal? Become the premium agent who provides better tools, top-notch negotiation skills and concierge-level service. Here’s how to do that. Continue reading
For small and indie brokers to compete against the big dogs when recruiting, they must be able to articulate their strengths, uncover the agent’s motivation for leaving their present firm and provide them with concrete strategies to help them build the… Continue reading
Signing bonuses, big marketing budgets, 100 percent splits — the recruiting battle for agents today is fiercer than ever. Nevertheless, small and indie brokers can win against “big dogs” if they know how to leverage their strengths and capitalize on wh… Continue reading
When a repair issue comes up during a transaction, do you try to persuade the sellers to handle the repairs before the deal closes, or do you issue the buyers a credit and let them handle it? Continue reading
In the ongoing conversation about agent-centric versus client-centric, Bernice Ross weighs in on why technology isn’t the be-all, end-all for brokerage longevity. Continue reading
Sometimes the biggest roadblock in a transaction is not the clients, but the agent representing them. What steps can you take to keep your negotiations on track, even when the other agent does something dumb to derail them? Find out here. Continue reading
If you want to have your best year ever in 2019, a written business plan is a must. What does it take to create a business plan that you will follow throughout the entire year? Here’s how you do it in nine easy steps. Continue reading
While digital devices inflict harm on our brains and our children’s brains, screen time also harms our real estate business as it removes opportunities for genuine connection and enjoyable experiences. Here’s why you should cut back on digital and a fe… Continue reading
When a potential seller says, “We have to net X from our sale,” do you know exactly how to respond? Below are three scripts to help you overcome this and other common pricing objections to price the property right. Continue reading
What do you need in your listing toolbox for 2019 to ace out the competition? The winning combination is taking the best of the old and blending it with two cutting-edge tech tools that your competitors don’t use. Continue reading