3 tips for crushing the ‘Monopoly for Millennials’ mentality

Inman’s recent hot-button post “‘Monopoly for Millennials’ hits shelves, sans real estate” got regular Inman contributor Troy Palmquist thinking. How can we as agents better serve millennials and get them into homes? Here’s what he’s come up with. Continue reading

What’s the craziest real estate showing story you’ve ever heard?

Have you ever had a totally bizarre or frightening showing? If you’ve been in the business any length of time, you probably have. In my 30-plus years in real estate, I can safely say Melanie Hurwitz holds the bragging rights to the worst showing ever. … Continue reading

8 customer service rules every agent should live by

No matter how hard real estate agents might attempt to dodge transaction issues, Murphy’s law sometimes wins — and it’s still the agent’s responsibility to make sure the transaction closes, regardless of what precipitated the problem. Continue reading

The cost of buying a home today vs. a year from now

Consumers are aware that interest rates are increasing, but very few understand how costly these seemingly small increases can be over the life of a 30-year mortgage. It’s your job, as an agent, to explain to buyers why they need to buy right now. Continue reading

5 strategies for jumping ahead of the new market

As we transition from a seller’s market to a flat or buyer’s market, you must shift your strategy to focus on how to deal with price depreciation rather than price appreciation. Here’s what to do if prices take a plunge in your area. Continue reading

Very superstitious: 5 otherworldly beliefs that make or break a deal

Are you superstitious? What about your clients? Having a knowledge of astrology, feng shui and numerology might not be your thing, but often it can be a boon to your business if you pay attention to whether these belief systems matter to your clients. Continue reading

21 signs it’s time to fire that annoying client

When times are tough, or you need the money, it may be tempting to lower your standards to work with a client whose way of approaching their transaction is clearly out of alignment with your personal integrity. More often than not, this choice results … Continue reading