OJO CEO John Berkowitz on the AI revolution: ‘We’re in a hype cycle’

OJO founder and CEO John Berkowitz shares what a Chinese translation of “crisis” means for his company and what impact artificial intelligence might have on real estate. Continue reading

How to put AI to work to make more money in your real estate business

ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this three-part series, Bernice Ross talks with Jeff Lobb about specific content marketing use cases for ChatGPT. Continue reading

It’s a tool, not a solution: What top pros are saying about ChatGPT

Unchecked and unregulated AI has the potential to blur the lines of authorship and ownership, at the very least. Perhaps the less obvious reason to proceed with caution is ownership of your voice and not abdicating your unique expertise and value to a … Continue reading

You plus ChatGPT: 3 ways to upgrade your Instagram content

Trying to figure out how to use AI without creating generic-sounding content? Social media expert Michelle Berman-Mikel shares three ways that you can use ChatGPT for Instagram without automating yourself out of personal connections. Continue reading

The hottest tools to add to your AI toolbox in 2023

ChatGPT is only a sliver of what’s already available in the AI space. Bernice Ross talks to team leader Kendall Bonner and offers a roundup of some of the hottest applications you’ll want to add to your AI toolbox.  Continue reading

The truth about ChatGPT: What you need to know before you use it

ChatGPT has taken the world by storm, but it’s not perfect (yet). Before you use it, understand how it works, the wide variety of serious pitfalls and the potential risk to your business if you fail to fact-check the responses it provides.  Continue reading

Gary Keller on ChatGPT, iBuyers and companies that ‘rent’ their tech

Keller headlined his company’s Family Reunion conference Sunday, saying that he doesn’t think flashy new artificial intelligence tools are on the verge of upending the real estate industry. Continue reading

Bess Freedman on BHS’ 150 years — and that thing with Ryan Serhant

The CEO was unapologetic about her mantra “old school is the best school,” while acknowledging that the ability to evolve while keeping agents and clients at the forefront have contributed to the brokerage’s longevity. Continue reading

RESAAS is latest proptech to integrate ChatGPT

RESAAS said it’s going to put the software to work on property descriptions to help users at the Premium and Ultimate account levels get over creative hurdles and more efficiently tackle general marketing tasks. Continue reading