Home showings don’t equal procuring cause. Here’s why

Contrary to what real estate discussion groups might have you believe, there is far more to procuring cause than showing a home, Jay Thompson argues. Writing an offer is not a guarantee you are the procuring cause. Nor is having a signed buyer-broker a… Continue reading

How to price properties in a wildly fluctuating market

As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here’s how to keep up with your local market and help your clients make the best decision p… Continue reading

8 hyperlocal content ideas that’ll show you’re the local expert

Optimizing your digital marketing is an effective way to reel in more business — and creating engaging content is the first step. Here are a few ways you can create valuable, hyperlocal content that’ll help you stand out from your competitors. Continue reading

5 habits of agents who effectively prospect the affluent (Part 5)

In this weekly series, David Friedman shares the five keystones for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to build trust by listening and asking the right questions. Continue reading

Get top dollar fast: 10 things sellers need from their agents now

As we transition out of an intense seller’s market, agents need to dust off the fundamentals and adapt them to the local market, property types and sellers to give their clients the back-to-basics guidance they need right now. Here are 10 things seller… Continue reading

7 simple steps for getting more listings in 2022

After 27 years in real estate, I can confidently say that generating more listings comes down to these seven steps. Follow these steps, and you’ll never be listing poor. Continue reading

6 personal habits that’ll lead to explosive business growth

Tony Robbins outlined a personal development plan for individuals years ago. Jimmy Burgess has applied that model to real estate to help agents see incredible personal and business growth. Here’s what you should do first. Continue reading

Why this Keller Williams team leader is betting big on the company’s future

The line between brokerages and large expansion teams is already blurry, but they can co-exist. Here’s why expansion team leader Adam Hergenrother is investing in the future of Keller Williams’ teams with the rebrand to Livian and further growth invest… Continue reading

Zillow exits iBuying: 5 things you should know

Zillow announced Tuesday that it is exiting its iBuyer business, Zillow Offers. After racking up over $1 billion in losses over 3.5 years, Zillow is closing the business down, a move that has significant implications for the real estate industry. Continue reading