Lesson Learned: Trust your instincts

In this column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, find out how Engel & Völkers luxury collection specialist Leah Robinson-Christian uses her experience, … Continue reading

A superior virtual tour will answer these 10 questions

If you focus on replicating the IRL experience of a home tour in your live virtual showings, your clients will have the answers to the 10 most-asked questions. Continue reading

How to become the go-to team in your area

When David Parnes and James Harris started, they decided to focus on Bel Air. They didn’t have any contracts or leads, but by following these four steps — paired with a lot of hard work and dedication — they soon became the go-to leaders in the market…. Continue reading

Making sense of the headlines: Why is there a housing shortage?

Looking for a little clarity on this week’s news? Windermere Chief Economist Matthew Gardner discusses the housing shortage and what drives the price for new homes up. Continue reading

3 ways to up your Instagram game during quarantine

A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact. Continue reading

10 steps for cutting your brokerage’s budget now

No one could have foreseen the havoc this crisis would wreak on real estate, but now that we are in the thick of it, we can adjust to the situation. Here’s how to adapt and trim your budget for the rest of the year. Continue reading

How to use YouTube to boost your lead generation

Want to easily locate thousands of leads, pay next to nothing for them and have very little competition? You can do exactly that if you’re willing to jump on YouTube, create your own channel, and follow Jackson Wilkey’s advice about how to go about it…. Continue reading

Dear Marketing Mastermind: Are there rules for what to say to clients?

What can you say and do right now to meet the demands of the present and future in your real estate business? Find out what the Marketing Mastermind recommends during this unprecedented time. Continue reading