Agent Icon makes social media imagery a no-brainer

The on-demand marketing content provider debuted at Startup Alley two years ago, and at ICNY20, it revealed its newest feature, a slick, text-based social media content service that delivers, usually in minutes. Continue reading

Start Back to Basics Month by getting comfortable on camera

Agents are more dependent on video than ever before. We’re creating virtual tours in place of open houses and using video conferencing as a substitute for face-to-face interactions. Like it or not, it’s time to get comfortable on camera. Here are 10 ti… Continue reading

Let’s officially cancel April Fools’ Day

You may think it’s absurd to call for an April Fools’ moratorium. Nothing about this situation is funny, and now is not the time. With the level of misinformation out there, why in the world would we want to dedicate a day to perpetuating bad informati… Continue reading

Making sense of the headlines: How will the housing market fare?

Looking for a little clarity on this week’s economic and housing news? Windermere Chief Economist Matthew Gardner shares why the housing market is poised for a healthy rebound. Continue reading

Real estate leaders reveal their vulnerabilities

At this time, many of us are more willing to be vulnerable — letting our guard down is actually helping us get through this. Continue reading

3 ways to get buzz for your luxury listing as the market changes

Now more than ever, we need to drum up new and exciting ways to showcase luxury real estate. Here are a few ideas for what to do now and what to think about for when the coronavirus pandemic subsides.  Continue reading

7 essential tips for communicating with your sphere during crisis

What’s the biggest mistake you can make right now? Not using this time to shine as a trusted real estate adviser by crafting responsible, thoughtful, factual and compassionate messaging. Here are the essentials for the right approach. Continue reading