Facing a buyer’s market? 5 pivots listing agents must make

Based on the numbers and our personal experience of a larger number of prospects shopping but not buying, we suspect the seller’s market is about over. Here are five areas listing agents need to rethink and focus on when buyers are calling the shots. Continue reading

Why everyone deserves a home that isn’t made of cloth

Real estate trends, combined with out-of-date zoning laws and employment patterns are driving people out of their homes. If our economy is doing so well, then why are so many people living on the streets? Is there something wrong with them, or is it ou… Continue reading

Studies find that 2017 tax reform has mixed impacts on homebuying

Who are the winners and losers in the homeownership market after the 2017 tax reform? A trio of studies find that the answer is: “It depends.” Continue reading

It ain’t over ’til it’s over: Jury’s still out on discounted real estate services

How do consumers find a transparent picture of what they’re getting when they sacrifice service over price? The short answer is that they don’t. The new business models may be winning over some segments of customers, but the overall war for their heart… Continue reading

Lead gen game-changer: How geographic layering is growing my business

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how L… Continue reading

What professionals make the best recruits (and how to find them)

While most people vacation during the summertime, right now is the best time of year to recruit some of the most dependable and profitable agents you can hire. Who are those people? Find out here. Continue reading

Big changes are coming to Fannie and Freddie … beware

Last weekend the Federal Housing Finance Agency announced the first in a likely series of changes at Fannie Mae and Freddie Mac. Continue reading