Tag Archives: Columns

The Real Word: Is real estate nearing an employee model?

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Will agent employees become the norm? Is Zillow becoming a brokerage? Byron Lazine and Nicole White discuss this and more on this week’s “The Real Word.” Continue reading →

Keeping It Real: Pick a ‘shipping date’

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On this edition of “Keeping It Real,” Peter Lorimer discusses the need to stop fear from blocking you in making progress on your goals.  Continue reading →

I know who we R. Does the National Association of Realtors?

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Did you know that two-thirds of Realtors are women? Did you know about only 4 percent of members are under 30? Did you know that the median age for a Realtor is 54? You would never guess by looking at NAR’s advertising campaign. Continue reading →

Smart-home tech for agents: Kohler upgrades bathrooms and kitchens for the 21st century

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In this week’s “Smart-home tech,” new technology enables homeowners to move seamlessly around their kitchens and bathrooms and have some fun. Check out Kohler’s latest and greatest here. Continue reading →

Forget brick-and-mortar! 6 tips for launching an online brokerage

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When considering opening his own indie brokerage, industry veteran Jay Thompson realized the only time he went to the office was for a sales meeting or to pick up a check. So why not eliminate the office rent overhead? That’s just what he did. He creat… Continue reading →

Pulse: In an iBuyer world, how has your listing presentation changed?

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With iBuyers sprouting up in new markets and brokerages adopting the model, sellers have alternatives to the traditional transaction. Please share how you navigate these options with your clients in this one-question survey. Continue reading →

Do buyers really determine the sales price?

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The conversation at Inman Connect New York changed the way columnist Bernice Ross thinks about home sales pricing. Here’s why. Continue reading →

Pulse: How alternative financing is really affecting markets

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Last week, we asked readers to share how alternative financing was affecting their market. A fairly low volume of responses may reflect the fact that these companies remain in their infancy, but a couple readers described noticeable impacts that could … Continue reading →

Pulse: How alternative financing is really affecting markets

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Last week, we asked readers to share how alternative financing was affecting their market. A fairly low volume of responses may reflect the fact that these companies remain in their infancy, but a couple readers described noticeable impacts that could … Continue reading →

Dear Marketing Mastermind: Does my marketing comply with the code of ethics?

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How does the code of ethics inform the way that you approach your marketing strategies and platforms? Get the Marketing Mastermind’s take in this monthly advice column. Continue reading →