Opendoor needs agents more than agents need Opendoor

Opendoor’s latest proptech partnership demonstrates another nail in the coffin of traditional agency. With every iBuyer offer that gets invited into a listing presentation via CloudCMA, the industry collectively sacrifices a little bit more of its soul. Continue reading

Lead-generation game changer: How 60-second Instagram videos have transformed my business

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how M… Continue reading

The Real Word: Is it fair to say iBuyers are untested?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Byron and Nicole talk through a column by Brad Inman and debate whether iBuyers are untested.   Continue reading

Tales from the field: A mishandled dual agency and iBuying fail

Welcome to our new recurring column, “Tales from the field.” Sourced from various pros all over the country, these short stories recount what agents are seeing on the front lines and what others can learn from them. This week, broker-owner Laurie Westo… Continue reading

Want a better bio? Here are 7 examples that’ll inspire you

Does your bio feel tired? Crafting a bio that draws clients in doesn’t have to be a chore. Here are a few techniques, backed up by knockout real life examples, to help you give your bio a revamp. Continue reading

Pulse: How do you overcome ‘I don’t want to commit to an agent’?

Real estate agents handle countless objections from clients and prospects in their daily course of business. We want to hear yours. Take this one-question survey to share your top objection handler for buyers who say, “I want to look at houses, but I d… Continue reading

Smart-home tech for agents: Home security hubs

In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. Tune in, so that when your clients ask, you’ll be the expert. This week, host favorites Abode an… Continue reading

Affordability is ‘getting worse, not better’: Report

An alarming new report says 90 percent of the new houses being built today can be purchased by just 10 percent of American households. Student debt and lack of building are a couple of factors to blame. Continue reading