What to do when bad behavior threatens to tarnish your brand

How do you respond when a real estate agent’s language or behavior reflects on the brand you’ve built your career on? Cape Coral RE/MAX agent James Warren shares how he handled a recent incident involving RE/MAX agents from a Fort Myers brokerage offic… Continue reading

Why streaming television is the future of marketing

If you’re ready to get a head start on 2020, October is the best time of year to do your business plan. As you plan for the upcoming year, there’s an entirely new way to market your business, and that’s through streaming media. Continue reading

Why streaming television is the future of marketing

If you’re ready to get a head start on 2020, October is the best time of year to do your business plan. As you plan for the upcoming year, there’s an entirely new way to market your business, and that’s through streaming media. Continue reading

The Real Word: How do you price a listing right?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk through Bernice Ross’s case for why you should price your listings in multiples of $10,000. Continue reading

Bored with your Facebook feed? Try these 15 fresh ideas

If you’re like most agents, you probably see a lot of the same content in your feed from other agents. Some days you can tell that everyone has seen the same content. How do you break out of the norm and engage your audience? Try these refreshing ideas. Continue reading

What say you: ‘I only want to work with the listing agent’

Real estate agents handle countless objections from clients and prospects in their daily course of business. We want to hear yours. Take this one-question survey to share you top objection handlers with the masses.  Continue reading

Keeping It Real: Make reigniting relationships a priority

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer explains why agents need to double up their relationship-building efforts in the fourth quarter.  Continue reading

Keeping It Real: Make reigniting relationships a priority

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer explains why agents need to double up their relationship-building efforts in the fourth quarter.  Continue reading