Tag Archives: Columns

Avoid a Tori Spelling moment by finding the humanity in clients

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An LA Realtor recently found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. Southern California broker Troy Palmquist shares what that mistake can teach you about how you communicate.
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Stop paying 35-40% to the portals for leads

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Instead of throwing away money on paid leads month after month, author and trainer Bernice Ross teaches you how to generate both buyer and listing leads at little or no cost. Continue reading →

How Harvard’s housing report sees the current (and future) market

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With natural growth slowing, writes economist Matthew Gardner, states will recognize the importance of attracting new residents from other markets as domestic migration will become a more important driver of household growth and housing demand. Continue reading →

10 ways to help real estate clients overcome commitment issues

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Whether they’re not quite ready to put in an offer or they get a case of cold feet, dealing with commitment issues from clients can leave you feeling frustrated. Coach Darryl Davis offers mindset shifts and strategies to help nurture client relationships. Continue reading →

How some commercial brokerages are beating the current market

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Despite struggles in the commercial space dating from the beginning of COVID, some commercial brokerages have found a way to thrive, writes Atman Real Estate CEO Victoria Kennedy. Here’s what they’re doing. Continue reading →

You can do more than write about hate speech

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If you think a member of the National Association of Realtors has done something unethical as outlined in the Code of Ethics, please file a complaint, writes Minnesota broker-owner and member of the professional standards committee Teresa Boardman. Continue reading →

What is ableism? 2 ‘disabled’ women sound off

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Trainer Rachael Hite takes a deep dive with two experts about what it takes to build a business plan that is both aware and inclusive, along with steps you can take to help your team tackle tough social issues that a significant portion of your custome… Continue reading →

How asking this 1 vital question can help you achieve your goals

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The author of “The One Thing” offers one important question that can have a game-changing impact on your business. Continue reading →