‘It’s bulls@#$!’ — Glennda Baker on the authenticity of AI

Glennda Baker was called out on Instagram for her “talking head” style video content by a person who said the new way to share your brand is artificial intelligence-generated animations.  Continue reading

What to do on social in 2024? Avoid politics at all costs

A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading

10 ways to provide concierge service, elevate your UVP

Attract buyers by taking your value proposition to the next level with advice from Chelsea Hamre from RE/MAX, Julia Boland from Corcoran, DJ Ten Hoeve from Keller Williams at Inman Connect New York. Continue reading

Differing opinions on housing markets an opportunity for agents

Fact-based marketing gives agents confidence that they understand what’s happening in their market and the courage to have a conversation about home prices. Continue reading

5 things you can do now to generate leads all year

It’s your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024. Continue reading

Prompt like a pro with ChatGPT, and you’ll get unparalleled output

Rajeev Sajja and Jimmy Burgess offer a four-step formula for making your ChatGPT input the best it can be, so you get the results you really want. Continue reading

23 marketing ideas that make the most of the holiday season

Marketing and PR expert Molly McKinley offers ways that you can give back to clients and colleagues this holiday season and stay connected to those who matter most in your business. Continue reading

How top real estate creators (like you) are cracking the algorithm

Alexa Rosario, eXp agent and new Inman Contributor, outlines the strategies and techniques that drive engaged potential clients through each phase of your funnel marketing setup. Continue reading

Top 11 reasons homeowners should sell during the holidays

Don’t let sellers put off listing until 2024. Coach Darryl Davis says it’s time to share the good news about hitting the market during the holiday season. Continue reading

24 of the best ways to generate real estate leads in 2024

Whether you’re looking to appeal to buyers or sellers, Jimmy Burgess offers a range of paid, low-cost and no-cost lead generation activities that are working now. Continue reading