Interest in the housing market has piqued on Google, with searches for whether a crash is imminent shooting up in 2022. The spike suggests homeowners are nervous about their market timing. Continue reading
Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here’s the truth agents need to know. Continue reading
Split-level homes, once seen purely as retro real estate, are growing in popularity among some millennial homebuyers. Google searches for “split-level home” have been increasing since 2004 and reached a peak in January 2017. Continue reading
We’ve got good news and bad news. The good news: Google has spent the last few years quietly optimizing its search algorithm. Small tweaks have made the search engine more and more predictive, so users have to do less digging and less thinking to find … Continue reading
Did you know that 86 percent of consumers consult online reviews (and the number jumps to 95 percent for the 18 to 34 crowd)? Here’s how you can make sure you’re getting quality reviews from clients with relative ease. Continue reading