The chatbot revolution has begun. Here’s what agents need to know

Tools such as ChatGPT and Bard are brand new but already revolutionizing online content and the real estate industry. Scroll through Inman’s latest handbook to get the lowdown. Continue reading

Collabra launches ‘Credit Karma for real estate’ social media tool

“SphereBuilder” is designed to help real estate professionals figure out if their social media marketing is effective. The first tool will roll out in Denver, Colorado, and Huntsville, Alabama, the company said. Continue reading

OJO CEO John Berkowitz on the AI revolution: ‘We’re in a hype cycle’

OJO founder and CEO John Berkowitz shares what a Chinese translation of “crisis” means for his company and what impact artificial intelligence might have on real estate. Continue reading

The best Black Friday deals for real estate agents in 2022

Inman’s 2022 Black Friday picks for real estate agents, brokers, clients and everyone else in their sphere is jam-packed with cutting-edge tech, home goods and so much more. Continue reading

Abuzz, then a bust: What happened with all that big ‘platform’ chatter?

Real estate platforms were a hot topic a few years ago, but for even some of the biggest companies, sprawling enterprise has been the quickest way to failure, Inman founder Brad Inman writes. Continue reading

Rent-to-own startup Landis raises $40M from Google, Jay-Z and NAR

The new Series B funding will go toward boosting the company’s homeownership coaching program, growing its team and expanding to new markets. Continue reading

Time for an email upgrade? Here’s how to keep it professional

Many agents are still using dated or personal email addresses to correspond with their clients. Marketing expert Jeff Roth is ready to walk you through everything you need to know about setting up a new email address to help you build your career. Continue reading

Mortgage lenders use tech and local ties to grow national footprints

Atlanta-based direct mortgage lender Silverton Mortgage, a Snapdocs client, has added new branches in the Carolinas, Arkansas and Missouri over the past year. Continue reading

More people than ever ask Google: ‘Will the housing market crash?’

Interest in the housing market has piqued on Google, with searches for whether a crash is imminent shooting up in 2022. The spike suggests homeowners are nervous about their market timing. Continue reading