Nick Mallory talks building your brand and keeping it S.I.M.P.L.E.

Nick Mallory, brand director with Boneyard Beer and VP of Ackley Brands, told real estate pros at Inman Connect Las Vegas on Tuesday that the need to stand out isn’t exclusive to beer brewers. Continue reading

Rival portal execs team up against a common foe: MLS red tape

Executives at Redfin and Zillow made the case at Inman Broker Connect that consumers would benefit from more universal standards of data sharing by MLSs. But the path to such a future is rocky, they said. Continue reading

How agents can bridge the ‘haves and have nots’ housing market

HAPPENING NOW! At Inman Connect Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation will be banished, all your big questions will be answered, and new business opportunities will be revealed. JOIN US VIRTUALLY. Continued economic growth in th… Continue reading

Communicate value with authenticity and active listening

Not every agent can or should communicate their value through “bold statements,” agents said during a panel at Inman Connect Las Vegas. That’s why remaining authentic to oneself is paramount. Continue reading

DelPrete ‘secret shopper’ sting reveals agents lose hosts of leads

With the help of a firm employing more than 100 undercover researchers, the real estate tech strategist tested agents at roughly 30 brokerages. They found that more than 1 in 3 inquiries never received a response from the agent. Continue reading

Oh, what a feeling: 4 experts share how to create a brand that lasts

At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O’Brien and Elias Astuto said a strong set of values, authenticity and substance are key to creating an unforgettable brand. Continue reading

On AI and real estate, ICLV panel said look to fashion

A panel of marketing and AI experts at Inman Connect Las Vegas discussed how consumer sentiments and product choices can help make homebuying faster and better for the consumer. Continue reading

Agents need to prepare for failure, harness opportunities, group says

“Success is a very strange beast and it often comes before total annihilation,” said Beverly Hills broker Gary Gold at Inman Luxury Connect. Continue reading