Looking for listings? How to build a real estate farm step-by-step

With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it’s been a while since you have, these steps will help you create and grow a thriving geographic real estate farm. Continue reading

The Real Word: Could independent contractor status die?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss the status of real estate agents as independent contractors, how to generate more listings and who’… Continue reading

Commission, appraisals, inventory: 11 challenges agents face today

Last year was a trying one, but it taught us to stretch ourselves, our business brains and our mindsets. It also forced us to adapt in an ever-evolvig landscape. Here are the top challenges agents face on the daily. Continue reading

Low inventory? 11 ways to generate more listings ASAP

Your ability to generate listings will be key in this being your best year in this business. Take action on one or more of these 11 strategies, and you will see your opportunities to take more listings expand. Continue reading

What do clients need in 2021? 8 skills every agent must nail

Frenetic markets often lead to frenetic decisions. In today’s frenzied markets, agents have to be on top of every aspect of the transaction. Here’s what real estate buyers and sellers should expect from their agents. Continue reading

Homebuyers see fierce competition across the country

Low mortgage rates and a lack of inventory have created a highly competitive market. In San Jose, one homebuyer had to put 50% down and write a letter to the sellers in order to beat 24 other offers. Continue reading