Anticipate the preferences of high-end buyers (and win them over)

When you focus on the lifestyle, stay ahead of trends and create emotional connections, you’re not just selling homes, Coldwell Banker Warburg’s Kevelyn Guzman writes. You’re selling the dream. Continue reading

Make more money in 2025. 5 ways to raise your average sales price

Looking for strategies to increase your average sales price and move into the luxury niche? Jimmy Burgess offers five real-world examples designed to inspire. Continue reading

Lesson Learned: Success is about more than closing the deal

Find out how Miami luxury leader Lourdes Alatriste demonstrates grace under pressure while always keeping clients’ needs top of mind. Continue reading

3 ways agents can effectively brand boutique buildings

Real Director of Marketing Md Kamruzzaman writes that in today’s crowded marketplace, even boutique buildings need a distinct brand identity to stand out and attract buyers and tenants. Continue reading

7 expense-cutting strategies for real estate teams in 2025

Cutting expenses in 2025 doesn’t mean sacrificing quality, Chris Pollinger writes. By strategically managing your budget, you can maintain profitability and reinvest savings into the areas that truly drive growth. Continue reading

8 steps on the path to greatness for new real estate agents

Learn the essential steps that pave the way to success in this high-stakes market with insights from luxury consultant Chris Pollinger. Continue reading

Kofi Nartey on the power of exclusivity and a luxury experience

Powerhouse luxury and celebrity real estate authority Kofi Nartey offers tips from upscale brands like Louis Vuitton and the Ritz-Carlton on how luxury real estate agents can deliver exceptional client experiences. Continue reading

How new luxury agents create high-end vibes and don’t break the bank

Establishing yourself as a luxury real estate agent doesn’t have to cost more, broker Tara Meier writes. It’s about a simplified aesthetic and a strong sense of your value proposition. Continue reading

11 more things you should know before going into luxury real estate

Discover essential insights for aspiring luxury real estate agents with Chris Pollinger of RE Luxe Leaders. Master market knowledge, build strong networks, leverage sophisticated marketing and provide exceptional client service to thrive in the high-st… Continue reading

11 things to know before launching as a luxury real estate agent

If you’ve been looking to position yourself within the luxury niche, luxury consultant Chris Pollinger writes, the journey will be both challenging and, potentially, rewarding. Continue reading