8 secrets to creating a truly impactful personal brand

Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It’s about making a real difference in people’s lives and inspiring them to live better. Continue reading

Brett Miles joins Official as founding agent in NYC

Miles was most recently affiliated with Compass and brings strong connections in the new development sector to Official. In addition to New York, his team will also begin operating in Miami. Continue reading

Matt Beall: Hawaii’s market is ‘extraordinarily strained’

The Hawaii Life CEO said after pandemic demand and the Maui fires, inventory has been sparse. But he also said the market is finding its way back to seasonality, and philanthropic giving and community involvement are at a high. Continue reading

Mauricio Umansky’s 4 tips for building strategic partnerships

In luxury real estate, Mauricio Umansky writes, partnerships can be powerful devices in your ever-evolving business toolkit. Continue reading

Pacaso, Serena & Lily offer luxury listing along Florida’s ’30A’

Second home solution Pacaso has shares available in a new luxury six-bedroom home along Florida’s sought-after 30A corridor. Continue reading

7 strategies to master cross-platform marketing

Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement. Continue reading

Luis Suárez buys $12M pad near teammate Messi in Fort Lauderdale

The Inter Miami striker bought the 7,100-square-foot property in an off-market deal. He’ll be just a 10-minute walk away from fellow teammate, Lionel Messi. Continue reading

Location, location, location? Price eclipses previous buyer priority

Fifty-six percent of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, compared to 50 percent who said location was most important, casting doubt on the seasoned advice that location is ev… Continue reading

5 master-your-market steps to effective real estate branding

If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity. Continue reading

Coldwell Banker Warburg recruits Compass, Elliman luxury vets

Kathy Kaye and Lorraine Baker each have about two decades of industry experience and bring roughly $200 million each in career sales volume to the firm. Kaye joins from Compass, Baker from Douglas Elliman. Continue reading