Think your website can’t compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results. Continue reading
Local Logic is a software company that unearths community data for use in provided marketing tools. Its latest is called Neighborhood Wrap, delivered via APIs and SDKs. Continue reading
If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity. Continue reading
Whether it was the photos, the property description, the website or the social media plan, what marketing element was a total turnoff? Continue reading
Agent Danielle Lazier quit listing appointments because she was tired of giving away expertise with no reward. Here’s how she susses out which clients truly want to work with her. Continue reading
Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX CEO Curtis Fenn to find out what changes are afoot. Continue reading
In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense. Continue reading
Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes. Continue reading
Cultivate a culture that respects and promotes your brand while helping agents do the same. DOORA Properties creative director Janet Pozos provides her branding best practices. Continue reading
By keeping your testimonial review system fast, easy to access and uncomplicated, you can give clients ample opportunities and motivation to participate in sharing their experiences. Continue reading