Tag Archives: messaging

10 words to enhance your real estate communication game

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Words are very powerful, writes broker Joseph Santini, so choose them carefully. You’ll enjoy the rewards of great communication and more success in your business and your life. Continue reading →

‘Do the right thing’: Jade Mills on $100M deals, downturns and more

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The broker and president of Jade Mills Estates at Coldwell Banker in Beverly Hills revealed the secrets to her success and offered advice to new agents, luxury agents and everyone in between. Continue reading →

Keep in touch! 7 effective ways to maintain past-client relationships

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Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don’t forget you and choose to use you again next time they need an agent. Here are a few ways to maint… Continue reading →

What’s in a name? Why naming and personal branding matter

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In her recent TEDx Talk, branding expert Stacey Ross Cohen explained that personal branding starts from birth. Find out how your personal brand — starting with your name — can help you make the first impression you want with clients and colleagues. Continue reading →

How to keep your commission off the negotiating table

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You’ll likely come across buyers griping about commissions — probably because of their own experiences or poor representations of what agents actually do on reality TV or social media. Here are a handful of tips for showcasing your worth and combating … Continue reading →