The holiday gift guide real estate agents actually want you to shop

Struggling to come up with gift ideas for the real estate agent in your life? Inman has you covered. Continue reading

‘Success fees’ are coming to portals. Are you ready?

Real estate portals around the world are making huge bets on next-generation lead generation tools that target buyers and sellers and include lead qualification standards and commission sharing, otherwise known as success fees. Continue reading

Why Greg Schwartz left ‘the portal war’ for the mortgage industry

Tomo co-founder and CEO Greg Schwartz shares what’s wrong with the mortgage industry and how tech can revolutionize the consumer experience and empower agents to help buyers navigate a rapid-fire market. Continue reading

Zillow vs. realtor.com: Mike DelPrete on their battle

It appears that Zillow’s longstanding traffic lead over realtor.com is diminishing. It’s insignificant in terms of competitive advantage and revenue uplift — and might simply be an artifact of pandemic browsing patterns — but it does reveal a deeper tr… Continue reading

How real estate portals are reacting amid the coronavirus pandemic

As the coronavirus pandemic and the associated impact upon global economies spreads, the world’s leading real estate portals are all making big moves in response. Continue reading

‘Millions More Buyers’: What’s a real estate portal’s competitive advantage?

Real estate portals benefit tremendously from network effects, which is the key factor that gives them unprecedented market power and an impregnable moat to repel competition. Let’s take a look at international portal leadership across three markets an… Continue reading

Gary Keller, Josh Team on why they copied the portals: ‘All this chaos’

Keller Williams new consumer app tries to give homebuyers and sellers exactly what they want — and strip away everything they don’t. Continue reading

Are property portals worth what they cost? A case study

Being the place where consumers go to start their property search, even with alternate options, often yields more effective results. Take a closer look at the numbers from Mike DelPrete’s homeselling experience here. Continue reading

Lifestyle-driven portal LandOnEarth announces national beta launch

LandOnEarth is a new home search portal now in beta that focuses on lifestyle before availability and helps agents interact and manage their business. Continue reading