Perfect your elevator pitch to win more business — here’s how

In the fast-paced world of luxury real estate, a polished elevator pitch is a must-have to help you communicate who you are and what sets you apart quickly and effectively. Here are five things to keep in mind as you craft yours. Continue reading

6 resources every real estate agent should have on hand right now

Staying up-to-date with the latest tech trends, innovations and services can help enhance agents’ knowledge and grow their businesses. Here are six categories of resources agents should have at their fingertips to enhance service and adapt quickly to c… Continue reading

21 questions agents should expect during a brokerage interview

Switching brokerages? Asking the right questions to make sure the company is a good fit is a no-brainer, and a good brokerage will likely do the same. Here are some topics you should be ready to address when being interviewed by a new brokerage. Continue reading

Find the right fit! How to strategically hire brokerage staff

An effective team is comprised of talented individuals who complement each other’s strengths, visions and work ethic. Here are a few strategies for hiring brokerage staff across various departments — plus some positive qualities to look for. Continue reading

10 marketing tactics to ensure your brand resonates in 2021

Marketing your brand in today’s world is continuously evolving and has become more dynamic than ever. Here are a few strategies and tactics to keep in mind as you move through 2021. Continue reading

The Agency names new Northern California regional manager

The Agency has tapped former Compass Vice President and Managing Director Jeff Samuels to become its new Regional Manager of Northern California. Continue reading

14 tips for cultivating strong leaders within your brokerage

Here are a few tried-and-true practices for building an effective and successful leadership team. Some of your greatest leaders may come from the most unlikely sources. Continue reading

Read APR President’s letter to agents after Compass acquisition

In a letter obtained by Inman, Mike Hulme, APR’s president, wrote about the Compass acquisition and what it means for Alain Pinel’s 1,400 agents. Continue reading