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Opendoor announces game-changing brokerage acquisition

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The well-funded San Francisco startup is buying the discount brokerage Open Listings, giving it real estate agents and a powerful new tech platform Continue reading →

5 reasons rising interest rates won’t wreck the housing market

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Interest rates have been trending higher since the fall of 2017 — and they are expected to continue rising — but as long as rate increases remain gradual, the U.S. housing market shouldn’t feel a negative impact. Continue reading →

Dear Marketing Mastermind: How do you maximize online marketing?

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In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing. Continue reading →

The psychology behind pricing a home in the luxury sphere

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Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Continue reading →

How voice-activated tech is going to humanize real estate

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Voice recognition technology will be the most powerful computing step change we’ve experienced since the launch of the iPhone. Why is it so powerful, and how can it help real estate agents? Continue reading →

Realtors understand local housing problems better than anyone

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Last week at the C.A.R. real estate summit, a Realtor gave a rousing speech about problems with the homeless. And while she acknowledged the need for compassion, she described the woes it creates for her community. She blasted local leadership for not … Continue reading →

Real estate’s new disruptors: The ‘PayPal Mafia’

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A group of hard-charging, investor-entrepreneurs who have built some of the world’s most iconic tech companies have launched a multi-pronged assault on the real estate industry. Continue reading →

In-House Realty rebrands as Rocket Homes, launches portal to rival Zillow

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In-House Realty, a sister company to lending giant Quicken Loans is rebranding as “Rocket Homes,” and launching a new consumer-facing home search site in its first step to creating an end-to-end homebuying platform. Continue reading →

Who is your luxury client? Understanding varying wealth levels

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Do you know how an ultra-wealthy resident of “Richistan” differs from a “Millionaire Next Door”? Understanding the psychology of each group is the key to attracting and keeping ultra-high-net-worth clients. Continue reading →