Helpful resources and a call to action for California wildfire victims

Real estate professionals aren’t just in the business of helping people buy and sell houses; they are the guardians of the very idea of home, coach Darryl Davis writes. Continue reading

SCOTUS upheld the TikTok ban. Here’s what agents should do now

The Supreme Court’s decision to uphold TikTok’s divestiture deadline on Friday leaves real estate agents racing to adapt their marketing strategies. Experts Katie Lance and Cynthia Seifert share how to diversify platforms, deepen client connections and… Continue reading

SCOTUS, ChatGPT, no-BS: Inman’s Top 5 stories of the week

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

What factors pushed mortgage rates back up? Economist

Windermere’s Principal Economist Jeff Tucker looks at mortgage rates and the factors that have pushed them up more than a point since September. Continue reading

What you need to know about the cold call rule changes this month

For real estate agents, changes to the Telephone Consumer Protection Act on Jan. 27 will mean being extra careful with how you gather leads, contact potential clients and manage consent. Continue reading

Wildfires don’t discriminate, but people do. Fight back with fairness

As real estate first responders, Dr. Lee Davenport writes, let us be mindful to fight fire with fairness and fair housing in mind. Continue reading

LISTEN: Real estate leaders pen song to help LA wildfire families 

Marc Davison, John Heithaus and David Charron — leaders in LA and elsewhere in real estate — wrote and produced “Santa Ana Fury” in a bid to solicit donations for the Realtors Relief Foundation. Continue reading

Broker Spotlight: Sarah Leonard, Legacy Properties

Find out how Leonard and her team are setting the standard for excellence in their Chicagoland market with cutting-edge methods, unparalleled client service and community advocacy. Continue reading

Anticipate the preferences of high-end buyers (and win them over)

When you focus on the lifestyle, stay ahead of trends and create emotional connections, you’re not just selling homes, Coldwell Banker Warburg’s Kevelyn Guzman writes. You’re selling the dream. Continue reading

5 cringey social media turnoffs to avoid in real estate

Want to add value and connect with potential clients through your social media platforms? Rachael Hite offers must-dos and never-dos to help you build know, like and trust authority. Continue reading