Why 99% of what you were taught about lead generation is flawed

Successful lead generation is not about making hundreds of calls and paying through the nose to find potential clients. Here’s a method for building a system to attract desirable clients. Continue reading

The RE/MAX Essential Guide to the real estate consumer

There are many non-negotiables that today’s discerning real estate consumers are demanding from their full-service agents. They expect them to operate ethically and, ideally, for them to provide as much of a one-stop-shop service as possible with a wea… Continue reading

6 common industry terms that need to die

Our terminology is damaging the high standards we uphold as we serve our clients. Let’s bury these terms and make things clearer and easier for ourselves, our industry and our clients. Continue reading

Keller Williams reveals tech acquisition spree in first quarter 2019 earnings

Keller Williams gave the world its first peek at its customer relationship management tool and forthcoming consumer app in the first quarter of 2019, but it’s really just the start. In its first-quarter results, the company revealed that it’s implement… Continue reading