5 myths your sellers probably believe

What the data says, what an agent recommends and what the seller wants are often three different things. Here are five of the biggest discrepancies between expectations and reality. Continue reading

Pulse: 25 ways to respond to ‘Why do I have to offer more?’

Last week, we surveyed readers for their best handlers for when buyers ask: “Why do I have to offer more?” The top strategies readers offered included reminding buyers that the cost isn’t an immediate out-of-pocket expense, pushing the FOMO button and … Continue reading

6 common industry terms that need to die

Our terminology is damaging the high standards we uphold as we serve our clients. Let’s bury these terms and make things clearer and easier for ourselves, our industry and our clients. Continue reading

4 negotiating tricks you should always be prepared for

Successful negotiation hinges on knowing what to expect and preparing for all possible outcomes. Here are four tricks you should always be ready for and when to expect them.  Continue reading