Most online search portals restrict price searches to fixed numbers. This brings up an important question: Should agents list a home at $499,900 or $500,000? Should we price the home at $999,900 or $1 million? Continue reading
Buyers can be tricky, and getting them to make a commitment to you can be even trickier. We all know the key to a lasting real estate career is buyer loyalty, but are you effectively achieving this? Here are three things you should be doing to earn the… Continue reading
Property inspections are like the final stitch in a bespoke suit. If done properly, it keeps the sum of its parts intact. If done poorly, it begins to unravel, and the whole thing falls apart. And the tailor is always there for the final fitting. Continue reading
Here’s the No. 1 tool you have in your arsenal to demonstrate how hard you are working for your clients and win them over for life. Continue reading
From large corporations to individual agents, giving back is becoming more mainstream. If you’ve made the decision to make charitable work part of your business, it’s time to think through execution. Here are a few ideas we’ve seen work well in the ind… Continue reading
Inman’s recent hot-button post “‘Monopoly for Millennials’ hits shelves, sans real estate” got regular Inman contributor Troy Palmquist thinking. How can we as agents better serve millennials and get them into homes? Here’s what he’s come up with. Continue reading
By implementing these fool-proof commercial real estate tactics, you’ll set the stage for lasting and lucrative client relationships for years to come. Continue reading
In light of the recent fires that are devastating California, we urge agents to establish a plan if they are going to take on any type of volunteer effort. Here’s what Ventura-based agent Ariel Palmieri did after fires destroyed much of her community l… Continue reading
Here are a handful of listing descriptions, each with varying price points and locales, that are prime examples of great property writing. Learn from the best. Continue reading
With big-box brokerages gobbling up indies to gain market share, how are agents working for smaller firms — and their clients — affected? Continue reading