Real (Estate) Talk: What to do if your real estate team is spooked by something other than Halloween

How do you advocate for fair housing without alienating others in the business? Lee Davenport shares the paradigm shift that has informed her training. Continue reading

Is now the time to buy a storm-damaged, post-hurricane home?

In the aftermath of a natural disaster, investors and bargain-hunters may be shopping for a deal. Here’s what to watch out for, according to Naples, Florida agent Sue “Pinky” Benson. Continue reading

11 real estate truths that can change your tax bracket

The more you grow your knowledge and understanding of the real estate industry, the more your business will typically expand — and your income will grow, Jimmy Burgess says. These 11 understandings, when acted upon, can elevate your business to the lev… Continue reading

Should homeowners sell a storm-damaged home?

In the aftermath of a natural disaster, it can be difficult to know what to do to recover. Should you or your client sell a storm-damaged home? Naples agent Sue “Pinky” Benson offers helpful advice for the days ahead. Continue reading

Appraisers’ No. 1 complaint about real estate agents: The Real Word

In this week’s episode of The Real Word, hosts Byron Lazine and Nicole White sit down to discuss why appraisers say they have “targets on their backs,” the House Whisperer and this week’s Left, Middle, Right. Continue reading

Here’s why video is one of the best lead generation strategies today

As the market shifts, agents need to reconnect to the fundamentals of their business, agents said at Inman Connect — and leverage video in any and every way. Continue reading

Let’s Tok about it: Creating fun, engaging content for your real estate business

Developing a plan for TikTok will take creativity, but if you embrace this vibrant platform you may be pleasantly surprised. Marketing expert Katelyn Castellano, shares why TikTok stands head and shoulders against other content arenas. Continue reading

Will pandemic-era market movements have staying power? The Real Word

In this week’s episode of The Real Word, hosts Byron Lazine and Nicole White sit down to discuss parallels between Peloton and the pandemic-era real estate market, top-notch negotiation strategies, and this week’s Left, Middle, Right. Continue reading

11 magical terms that’ll grow your real estate business

Words have power. Magic words unlock opportunities that we might not have otherwise, Jimmy Burgess writes. These 11 powerful words can lead to insight, a change in attitude or even taking more action. Continue reading