How not to lose the commission battle with sellers (and the listing)

When it comes to the commission battle, a lot of agents cave into reducing their fees instead of working to persuade sellers otherwise. Here’s why sellers make this request and how to overcome it. Continue reading

Here’s how to put your client communication on autopilot

If you’re looking to scale your business without sacrificing your communication with clients, start shooting videos that explain the next steps in their process. Not only will these videos help you as an agent, your clients will be better served as wel… Continue reading

$100M sales volume in year 2: How this rookie did it

Brad Dahler of Berkshire Hathaway HomeServices Beach Properties of Florida has more than $100 million in closed sales and pending contracts generated for 2021 — and he did it all in just two years. Here’s his plan of action. Continue reading

7 real estate lead generation sites with no upfront costs

Whether you’re a seasoned agent or just starting out in this industry, your ability to consistently generate leads will determine your future growth. Referral-based lead generation companies offer a great alternative that might be a perfect fit for you… Continue reading

‘This is definitely a red flag’: The Real Word on Zillow’s big pause

In this edition of The Real Word, Bryon Lazine and Nicole White discuss Zillow’s latest move to pause homebuying, the client who shot his agent after buying a home sight unseen, and the agent who posed for listing photos in the buff. Continue reading

$170M top producer breaks down the secret to his success

The key to success in real estate starts with honing your sales skills, according to Andrew Undem. As the leader of a team on track to close $170 million this year, he’s sharing the key factors to a superior sales experience for both clients and agents. Continue reading

Are love letters so bad? Real estate attorney weighs in: Real (Estate) Talk

Unfortunately, not every seller works with an agent who is committed to fair housing beyond the logo on flyers. To that point, Oregon has been a trailblazer in banning love letters. Should other states follow? Closing attorney Mehrnush Saadat shares he… Continue reading

The Real Word: Tom Ferry’s top tips for 2022

In this edition of The Real Word, Bryon Lazine and Nicole White discuss key takeaways from the 2021 Tom Ferry Success Summit, Opendoor’s $9 billion debt war chest and the perks of being a one-stop shop brokerage. Continue reading