How to use Instagram to motivate sellers to list with you

This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few ways Instagram can help you reach and connect with potential sellers. Continue reading

11 time-saving apps that’ll give you leverage

Finding efficiencies wherever you can will help you work smarter, not harder. Here are 11 must-try apps that’ll save you time, put you in control and keep you organized wherever you go. Continue reading

The Real Word: Are sellers spying on agents?

In this edition of The Real Word, Byron Lazine and Nicole White discuss a growing number of sellers who use spy cams during showings, the slowing down of bidding wars, and Liz Vaynerchuk-Novello’s simple strategy that makes a big difference.
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End the year strong: 5 smart ways to spend your marketing dollars

August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here’s how. Continue reading

Free leads from Google: How to set up, optimize your Google My Business page

There’s a pretty easy (and free) way to position yourself as the local expert and scoop up leads as you grow, thanks to Google My Business. Here’s how to set up, build and optimize your business page. Continue reading

The Real Word: Does this new Connecticut law jeopardize teams?

In this edition of The Real Word, Byron Lazine and Nicole White discuss a new law put into place that affects Connecticut real estate teams, how telling a couple to get counseling led to more deals for one agent, and Brad Inman’s big announcement.
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5 nifty (and thrifty) social media marketing ideas

If you know where to look, you’ll find that the digital space is chock-full of free resources and tools you can use to up your social media marketing game. Here are a few. Continue reading

3 looming shifts that could change real estate

Increased regulatory enforcement and the ending of IC status are just a few of the possible changes that could greatly impact the way we do business. Here’s what agents should prepare for. Continue reading