Use virtual real estate to connect with buyers just about anywhere

The luxury real estate space comes with many opportunities, but there are challenges as well: for example, how can you bring more potential homebuyers to see properties in a destination or remote market? The answer may be simpler than you think: invest… Continue reading

The Real Word: Is it fair to say iBuyers are untested?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Byron and Nicole talk through a column by Brad Inman and debate whether iBuyers are untested.   Continue reading

Smart-home tech for agents: Home security hubs

In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. Tune in, so that when your clients ask, you’ll be the expert. This week, host favorites Abode an… Continue reading

The Real Word: How do you price a listing right?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk through Bernice Ross’s case for why you should price your listings in multiples of $10,000. Continue reading

Smart-home tech for agents: Lutron Caseta Smart Switches

In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. Tune in, so that when your clients ask, you’ll be the expert. This week, smart lighting. Continue reading

Use public relations to tell your property’s story

Marketing and paid advertising are the traditional tools agents reach for when promoting a new listing. But the possibilities presented by public relations — for the right property with the right story — are impressive. Continue reading

The Real Word: Are open houses worth your time?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they dive into the value of open houses and discuss mega open houses versus a regular Sunday open house.  Continue reading

Keeping It Real: Don’t squander the rest of the year

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer reminds agents that now isn’t the time to coast through fourth quarter.  Continue reading